Bootwala, S.
Principles of marketing - 1st ed. - Pune: Nirali prakashan, 2019 - 160 p. : 21 cm
1. concepts and functions of marketing
2. Marketing environment and marketing segmentation
3. Constituents of the marketing mix
4. Classification and type of matrix
9789389686654
Commerce-- management-- marketing
FYBBA--Sem-II
658.8 / LAW
Principles of marketing - 1st ed. - Pune: Nirali prakashan, 2019 - 160 p. : 21 cm
1. concepts and functions of marketing
2. Marketing environment and marketing segmentation
3. Constituents of the marketing mix
4. Classification and type of matrix
9789389686654
Commerce-- management-- marketing
FYBBA--Sem-II
658.8 / LAW