Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780136009986 0136009980 9780131357976 (pbk.) 0131357972 (pbk.)
Marketing--Management.
HF5415.13 / .K64 2009
658.8
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780136009986 0136009980 9780131357976 (pbk.) 0131357972 (pbk.)
Marketing--Management.
HF5415.13 / .K64 2009
658.8