Digital marketing (Record no. 13051)
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912153433.0 |
| 020 ## - ISBN | |
| International standerd number | 9789387067608 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 658.8 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema. |
| 9 (RLIN) | 3239 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai: |
| Name of publisher, distributor, etc. | McGraw hill, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 404 p.: |
| Dimensions | 24 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing.<br/>It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat,<br/>etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools<br/>with respect to customer needs, tastes and behavioral patterns.<br/>The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user<br/>experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual<br/>screenshots, cut-outs, case-studies and real-life examples, the book makes the learning ourney interactive and engaging,<br/>thereby offering value to marketing students and working professionals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital marketing |
| 9 (RLIN) | 1182 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2023-09-16 | 20 | 556.00 | 8591 | 2023-09-16 | 695.00 | 2023-09-16 | Book |