| 000 -LEADER |
|---|
| fixed length control field |
01679cam a22002775i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22171603 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260223140148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210810s2021 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021944844 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788196010034 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
22171603 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AEF |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23rd ed. |
| Classification number |
658 |
| Item number |
GUP |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupte, Rajiv, |
| Relator term |
author. |
| 9 (RLIN) |
4615 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand wars : |
| Remainder of title |
combat strategies for Indian brands / |
| Statement of responsibility, etc. |
Rajiv Gupte, Anand Limaye. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pune: |
| Name of publisher, distributor, etc. |
Kabdwal book instrumental, |
| Date of publication, distribution, etc. |
c2021. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2109 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
262 p.: |
| Dimensions |
18 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"-- |
| Assigning source |
Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Management |
| 9 (RLIN) |
4616 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Limaye, Anand, |
| Relator term |
author. |
| 9 (RLIN) |
4617 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
