Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications / (Record no. 6096)

000 -LEADER
fixed length control field	01233cam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210408153221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	081017s2010 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131709962
040 ## - CATALOGING SOURCE
Transcribing agency	AEF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123
Item number	.C58 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Edition number	22
Item number	CLO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
9 (RLIN)	1765
245 10 - TITLE STATEMENT
Title	Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc.	Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 454 p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
9 (RLIN)	1766
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
9 (RLIN)	1738
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Baack, Donald.
9 (RLIN)	1767
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
					AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01	AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01	Cupboard 37 shelf 181	2019-03-11	Bill No.: 2146 dated 2010 book n all	550.00	659.1 CLO	1868	2019-03-11	550.00	2019-03-11
					AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01	AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01	Cupboard 37 shelf 181	2019-03-11	Bill No.: 2146 dated 2010 book n all	550.00	659.1 CLO	1869	2021-04-08	550.00	2019-03-11

Library of Arihant College of Arts, Commerce and Science, Pune Camp, Pune-01

Integrated advertising, promotion, and marketing communications / (Record no. 6096)