Advertising management: (Record no. 6101)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00705cam a22002171 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210401110206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 790919s1962 nyua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074517802 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 659.1 |
| Item number | MOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Mahendra. |
| 9 (RLIN) | 1737 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management: |
| Statement of responsibility, etc. | Concept and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | McGraw Hill Higher Education, |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 629 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 9 (RLIN) | 1738 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lessler, Richard S., |
| Dates associated with a name | 1924- |
| Relator term | joint author. |
| 9 (RLIN) | 1739 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | Cupboard 36 shelf 180 | 2019-03-11 | Bill No.: 2146 dated 2010 | 350.00 | 659.1 MOH | 1873 | 2019-03-11 | 350.00 | 2019-03-11 |