Principles of advertising & IMC / (Record no. 6104)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01419cam a22003374a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408111254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031022s2005 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070601598 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| Item number | DUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| Fuller form of name | (Thomas R.) |
| 9 (RLIN) | 1761 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of advertising & IMC / |
| Statement of responsibility, etc. | Tom Duncan. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Principles of advertising and IMC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, IL : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 774 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 1762 |
| 500 ## - GENERAL NOTE | |
| General note | Revision of: IMC / Tom Duncan. 1st ed. 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 1763 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| Fuller form of name | (Thomas R.). |
| Title of a work | IMC. |
| 9 (RLIN) | 1764 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | Cupboard 37 shelf 181 | 2019-03-11 | Bill No.: 2146/2010 books an all | 650.00 | 658.8/27 DUN | 1876 | 2019-03-11 | 650.00 | 2019-03-11 | ||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | Cupboard 37 shelf 181 | 2019-03-11 | Bill No.: 2146/2010 books an all | 650.00 | 658.8/27 DUN | 1875 | 2021-04-08 | 650.00 | 2019-03-11 |