Foundations of advertising (Record no. 6136)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200121Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408154612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190311s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 659.1 |
| Item number | CHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S. A. |
| 9 (RLIN) | 1746 |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of advertising |
| Remainder of title | - theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai: |
| Name of publisher, distributor, etc. | Himalaya publishing house; |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744 p.: |
| Other physical details | illustrations; |
| Dimensions | 30 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1738 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K. C. |
| 9 (RLIN) | 1768 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | Cupboard 37 shelf 181 | 2019-03-11 | Bill No.: 2146 dated 2010 book n all | 495.00 | 659.1 CHU | 1908 | 2019-03-11 | 495.00 | 2019-03-11 |