Principles of marketing (Record no. 7916)
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303112433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200303b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389686654 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 658.8 |
| Item number | LAW |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 459 |
| Personal name | Bootwala, S. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pune: |
| Name of publisher, distributor, etc. | Nirali prakashan, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. : |
| Dimensions | 21 cm |
| 501 ## - WITH NOTE | |
| With note | 1. concepts and functions of marketing<br/>2. Marketing environment and marketing segmentation<br/>3. Constituents of the marketing mix<br/>4. Classification and type of matrix<br/> |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce-- management-- marketing |
| 9 (RLIN) | 1189 |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | FYBBA--Sem-II |
| 9 (RLIN) | 1309 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2020-02-27 | Bill No. : P34574 dated 25-02-2020 | 116.80 | 2 | 658.8 LAW | 5101 | 2023-12-29 | 2023-12-29 | 1 | 2020-03-07 | ||||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2020-02-27 | Bill No. : P34574 dated 25-02-2020 | 116.80 | 2 | 658.8 LAW | 5102 | 2023-10-25 | 2023-10-25 | 2 | 2020-03-07 | 2023-11-11 | |||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2020-02-27 | Bill No. : P34574 dated 25-02-2020 | 116.80 | 4 | 658.8 LAW | 5103 | 2024-12-13 | 2024-12-13 | 3 | 2020-03-07 | ||||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2020-02-27 | Bill No. : P34574 dated 25-02-2020 | 116.80 | 3 | 658.8 LAW | 5104 | 2025-06-11 | 2025-06-11 | 4 | 2020-03-07 | 2025-07-16 | |||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | 2020-02-27 | Bill No. : P34574 dated 25-02-2020 | 116.80 | 1 | 658.8 LAW | 5105 | 2023-04-11 | 2023-04-11 | 5 | 2020-03-07 |