| 000 -LEADER |
|---|
| fixed length control field |
01285cam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220215141635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020523s2002 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002025818 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761536949 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761536949 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AEF |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
21 |
| Item number |
MAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ragas, Matthew W. |
| 9 (RLIN) |
2152 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The power of cult branding : |
| Remainder of title |
how 9 magnetic brands turned customers into loyal followers (and yours can, too) / |
| Statement of responsibility, etc. |
Matthew W. Ragas, B.J. Bueno. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Roseville, Calif. : |
| Name of publisher, distributor, etc. |
Prima, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliv, 178 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
1763 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bueno, B. J. |
| 9 (RLIN) |
2153 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/random054/2002025818.html">http://www.loc.gov/catdir/bios/random054/2002025818.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/random0415/2002025818.html">http://www.loc.gov/catdir/description/random0415/2002025818.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
