Marketing Environment Analysis And Strategies (Record no. 8641)
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220524120234.0 |
| 020 ## - ISBN | |
| International standerd number | 9789354801044 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 380.1 |
| Item number | WAZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wazal, M. |
| 9 (RLIN) | 2390 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Environment Analysis And Strategies |
| Remainder of title | T. Y. B. Com, Sem -V |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pune: |
| Name of publisher, distributor, etc. | Thakur Prakashan, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 p.: |
| Dimensions | 21 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1<br/><br/> <br/><br/>Marketing Environment<br/><br/> <br/><br/>1.1 Introduction – Marketing Microenvironment<br/><br/>1.1.1 Company, <br/><br/>1.1.2 Suppliers,<br/><br/>1.1.3 Marketing intermediaries, <br/><br/>1.1.4 Competitors, Customers<br/><br/>1.2.1 Macro Environment –<br/><br/>1.2.2 Demographic environment,<br/><br/>1.2.3 Economic environment,<br/><br/>1.2.4 Natural environment, <br/><br/>1.2.5 Technological environment, <br/><br/>1.2.6 Political environment, <br/><br/>1.2.7 Social environment, <br/><br/>1.2.8 Cultural environmen<br/><br/>2<br/><br/> <br/><br/>Business Analysis<br/><br/> <br/><br/>2.1 Business Analysis process, <br/><br/>2.2 Analysis Parameters - Industry Size, Segment Size, Category Size, Segment wise contribution, Growth Patterns, <br/><br/>2.3 Growth Drivers, Competition CSF, KPI, BCG matrix, Porter’s 5 force analysis<br/><br/>2.4 Data Analytics – Role of Data Analytics in Business Analysis. Scope, and its importance concerning marketing strategies. <br/><br/>2.4.1 Types of Data Analytics. <br/><br/>2.4.2 Challenges of Business Data Analytics.<br/><br/>3<br/><br/> <br/><br/>Marketing Research<br/><br/> <br/><br/>3.1 Need of Marketing research, <br/><br/>3.2 marketing research process, <br/><br/>3.3 Consumer Buying Behavior, Marketing environment affecting consumer-buying behaviour<br/><br/>3.4 Big Data Analytics – Concerning Consumer Psychologies<br/><br/>4<br/><br/> <br/><br/>Marketing Strategies<br/><br/> <br/><br/>4.1 Introduction, <br/><br/>4.2 Product and Pricing Strategies, <br/><br/>4.3 Market Segmentation and Targeting Strategies, <br/><br/>4.4 Distribution Strategies, Communication Strategies.<br/><br/>4.5 Digital Marketing Strategies – Importance, and Challenges. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2391 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 127.50 | 658 | 7290 | 2022-12-03 | 05 | 170.00 | 2022-12-03 | Textbooks | |||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 127.50 | 658 | 7287 | 2022-12-03 | 02 | 170.00 | 2022-12-03 | Textbooks | |||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 127.50 | 658 | 7288 | 2022-12-03 | 03 | 170.00 | 2022-12-03 | Textbooks | |||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 127.50 | 658 | 7289 | 2022-12-03 | 04 | 170.00 | 2022-12-03 | Textbooks | |||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 127.50 | 658 | 7286 | 2022-12-03 | 01 | 170.00 | 2022-12-03 | Textbooks |