Leagal aspects in marketing management (Record no. 8642)
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220524122159.0 |
| 020 ## - ISBN | |
| International standerd number | 9789354801013 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AEF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 380.1 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, S. U. |
| 9 (RLIN) | 2392 |
| 245 ## - TITLE STATEMENT | |
| Title | Leagal aspects in marketing management |
| Remainder of title | T. Y. B. Com, Sem -V |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pune: |
| Name of publisher, distributor, etc. | Thakur Prakashan, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 p.: |
| Dimensions | 21 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1<br/><br/> <br/><br/>Introduction and<br/><br/>Doorstep Selling/Home Delivery<br/><br/> <br/><br/>1.1 Introduction to Legal Aspects of Marketing<br/><br/>1.2 Importance, Scope and Features<br/><br/>1.3 Door Step Selling/Home Delivery – Rules, Order<br/><br/>Fixation and Cancellation, Applicability of Rules, Terms and Conditions, and Documents Needed for Doorstep Selling/ Home Delivery.<br/><br/>1.4 Tele Sales and Direct Mail Sales Concepts<br/><br/>2<br/><br/> <br/><br/>Advertising and Pricing<br/><br/> <br/><br/>2.1 Meaning and Definition, Importance, Types of<br/><br/>Advertising (TV, Radio, Print form Advertising)<br/><br/>2.2 Laws for Broadcasting the Advertisement<br/><br/>2.3 Claims for Misleading Advertisement<br/><br/>2.4 Harms and Offence – Children, Medicine and Health, National and Societal Interest<br/><br/>2.5 Meaning and Importance of Pricing Related Laws<br/><br/>2.6 Laws Related to Price/Payment Consumer Rights Surcharge Payment Regulations<br/><br/>3<br/><br/> <br/><br/>Online Marketing and CRM<br/><br/> <br/><br/>3.1 Meaning and Definition of Online Marketing<br/><br/>3.2 Legal Consideration for Data Protection (Data Collected From Potential Customers, Its Usage, Security)<br/><br/>3.3 Cookies – Monitoring and Governing of Cookies, Security and Confidentiality of Client Data While Online Marketing<br/><br/>3.4 Concept of CRM, Terms and Conditions related to CRM<br/><br/>4<br/><br/> <br/><br/>Project Report<br/><br/> <br/><br/>Project Preparation on any Topic from the Marketing Syllabus.<br/><br/>Refer the Guidelines for Preparation of Project Report. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2344 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 93.75 | 658 | 7291 | 2022-12-03 | 01 | 125.00 | 2022-12-03 | Textbooks | ||||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 93.75 | 658 | 7294 | 2022-12-03 | 04 | 125.00 | 2022-12-03 | Textbooks | ||||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 93.75 | 658 | 7292 | 2026-04-10 | 02 | 125.00 | 2022-12-03 | Textbooks | 1 | 2026-05-15 | 2026-04-10 | |||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 93.75 | 658 | 7295 | 2022-12-03 | 05 | 125.00 | 2022-12-03 | Textbooks | ||||||||
| AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 | C15S74 | 2022-12-03 | 19 | 93.75 | 658 | 7293 | 2022-12-03 | 03 | 125.00 | 2022-12-03 | Textbooks |