Advertising and promotion :
by Belch, George E.
[ ] Edition statement:12e Physical details: 1 online resource Item type:
| Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
|
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Contact: Ankushe Sheetal Suresh, ( BSc Chemistry), MLISc, SET, NET
Librarian,
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
E-mail: ac.library@arihantacs.edu.in
|
Available | 8457 | |||
|
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Contact: Ankushe Sheetal Suresh, ( BSc Chemistry), MLISc, SET, NET
Librarian,
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
E-mail: ac.library@arihantacs.edu.in
|
Available | 8456 |
Revised edition of the authors' Advertising and promotion, [2018]
Includes index.
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
Ages 18+ McGraw-Hill Education
Description based on print version record and CIP data provided by publisher; resource not viewed.
There are no comments for this item.