Digital marketing
by Gupta, Seema.
[ ] Edition statement:1st ed. Published by : McGraw hill, (Chennai:) Physical details: 404 p.: 24 cm ISBN:9789387067608. Year: 2019 Item type:
| Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
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AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Contact: Ankushe Sheetal Suresh, ( BSc Chemistry), MLISc, SET, NET
Librarian,
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
E-mail: ac.library@arihantacs.edu.in
|
Available | 8591 |
Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing.
It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat,
etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools
with respect to customer needs, tastes and behavioral patterns.
The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user
experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual
screenshots, cut-outs, case-studies and real-life examples, the book makes the learning ourney interactive and engaging,
thereby offering value to marketing students and working professionals.
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