Brand wars : combat strategies for Indian brands /
by Gupte, Rajiv,
[ ] Published by : Kabdwal book instrumental, (Pune:) Physical details: 262 p.: 18 cm ISBN:9788196010034. Year: 2021 Item type:
| Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Contact: Ankushe Sheetal Suresh, ( BSc Chemistry), MLISc, SET, NET
Librarian,
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
E-mail: ac.library@arihantacs.edu.in
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Commerce and Management | 658 GUP (Browse shelf) | 01 | Available | 11538 |
Browsing AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01 Shelves , Collection code: Commerce and Management Close shelf browser
"Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"-- Provided by publisher.
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