Advertising management /
by Batra, Rajeev.
[ BOOKS ] Edition statement:5th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xiii, 754 p. : ill. ; 25 cm. ISBN:9788177588507. Year: 1996 Item type: BOOKS
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AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01
Contact: Ankushe Sheetal Suresh, ( BSc Chemistry), MLISc, SET, NET
Librarian,
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
E-mail: ac.library@arihantacs.edu.in
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659.1 BAT (Browse shelf) | Available | 1546 |
Total holds: 0
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| 659 WAG Principle and practice of management: BBA(CA), Sem-II | 659 WAG Principle and practice of management: BBA(CA), Sem-II | 659 WAG Principle and practice of management: BBA(CA), Sem-II | 659.1 BAT Advertising management / | 659.1 BEC Advertising and promotion : | 659.1 BEC Advertising and promotion : | 659.1 BEC Advertising and promotion : |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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