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Principles of advertising & IMC /

by Duncan, Tom
[ BOOKS ]
Additional authors: Duncan, Tom -- (Thomas R.). -- IMC.
Series: The McGraw-Hill/Irwin series in marketing Edition statement:2nd ed. Published by : McGraw-Hill/Irwin, (Chicago, IL :) Physical details: xxvii, 774 p. : col. ill. ; 29 cm. ISBN:9780070601598.
Subject(s): Branding (Marketing)
Year: 2005 Item type: BOOKS
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Home library Call number Status Date due Barcode Item holds
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01

Contact:

Ankushe Sheetal Suresh

( BSc Chemistry), MLISc, SET, NET 
Librarian
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
 E-mail: ac.library@arihantacs.edu.in
658.8/27 DUN (Browse shelf) Available 1876
AEF's Arihant college of Arts, Commerce and Science, Camp, Pune-01

Contact:

Ankushe Sheetal Suresh

( BSc Chemistry), MLISc, SET, NET 
Librarian
Arihant College of Arts Commerce And Science,
Pune Camp, Pune-01
Ph. No. 02067270906
 E-mail: ac.library@arihantacs.edu.in
658.8/27 DUN (Browse shelf) Available 1875
Total holds: 0

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

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