Library of Arihant College of Arts, Commerce and Science, Pune Camp, Pune-01

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Marketing management /

by Kotler, Philip.
[ BOOKS ]
Additional authors: Keller, Kevin Lane, -- 1956-
Edition statement:12th ed. Published by : Pearson Prentice Hall, (Upper Saddle River, NJ :) Physical details: xxxix, 733 [45] p. : col. ill. ; 28 cm. ISBN:0131457578.
Subject(s): Marketing -- Management.
Year: 2006 Item type: BOOKS
Online resources:
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Includes bibliographical references and index.

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