02477cam a22004098i 4500999001700000003000400017005001700021008004100038020003100079040002300110042000800133050001100141082001400152100006100166245015300227250000800380263000900388264004600397300002200443336002600465337002600491338003600517500007000553500002000623520073800643521003601381588010301417650002301520650002701543650003801570700003801608776016601646906004501812942001401857952009801871952009801969  c13005d13005OSt20230727113209.0191021s2020    nyu    jo     001 0 eng    z9781260259315q(hardcover)  aDLCbengcAEFerda  apcc00aHF582300a659.12231 aBelch, George E.q(George Edward),d1951-eauthor.9312610aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge Belch & Michael Belch, Both of San Diego State University.  a12e  a2001 1aNew York :bMcGraw-Hill Education,c2020.  a1 online resource  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aRevised edition of the authors' Advertising and promotion, [2018]  aIncludes index.  a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--cProvided by publisher.  aAges 18+bMcGraw-Hill Education  aDescription based on print version record and CIP data provided by publisher; resource not viewed. 0aAdvertising.93127 0aSales promotion.91484 0aCommunication in marketing.931281 aBelch, Michael A.,eauthor.9312908iPrint version:aBelch, George E. (George Edward), 1951-tAdvertising and promotionb12edNew York : McGraw-Hill Education, 2020.z9781260259315w(DLC) 2019044779  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBook  00102ddc4070aAEFbAEFd2023-08-01e9g904.00p8457r2023-08-01v1130.00w2023-08-01yBook  00102ddc4070aAEFbAEFd2023-08-01e9g904.00p8456r2023-08-01v1130.00w2023-08-01yBook