01233nam a2200157   450000500170000002000180001704000080003508200250004310000180006824500220008625000120010826000330012030000190015352108810017265000220105320230912153433.0  a9789387067608  cAEF  223rd ed.a658.8bGUP  aGupta, Seema.  aDigital marketing  a1st ed.  aChennai:bMcGraw hill,c2019  a404 p.:c24 cm  aDigital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing.
It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat,
etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools
with respect to customer needs, tastes and behavioral patterns.
The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user
experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual
screenshots, cut-outs, case-studies and real-life examples, the book makes the learning ourney interactive and engaging,
thereby offering value to marketing students and working professionals.  aDigital marketing