Choudhary, P. <br/><br/>
R factor: 
strategic creativity in pharmaceutical marketing 
 - 1st  ed. 
 - New Delhi :  Response book,  c1977. 
 - xiv, 315 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>8170366275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>R factors.<br/>Drug resistance, Microbial.<br/>Extrachromosomal inheritance.
<br/><br/><label>LC Class. No.: </label>QR177  / .R18 
<br/><br/><label>Dewey Class. No.: </label>616.01/4  / CHO 
<br/><br/><label>National Library of Medicine Call No.: </label>QW52 R103