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  <titleInfo>
    <title>R factor</title>
  </titleInfo>
  <name type="personal">
    <namePart>Choudhary, P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mdu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Response book</publisher>
    <dateIssued>c1977</dateIssued>
    <dateIssued encoding="marc">1977</dateIssued>
    <edition>1st  ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 315 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">strategic creativity in pharmaceutical marketing</note>
  <note>Includes bibliographies and indexes.</note>
  <subject authority="lcsh">
    <topic>R factors</topic>
  </subject>
  <subject authority="mesh">
    <topic>Drug resistance, Microbial</topic>
  </subject>
  <subject authority="mesh">
    <topic>Extrachromosomal inheritance</topic>
  </subject>
  <classification authority="lcc">QR177 .R18</classification>
  <classification authority="ddc" edition="23rd ed.">616.01/4 CHO</classification>
  <classification authority="nlm">QW52 R103</classification>
  <identifier type="isbn">8170366275</identifier>
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    <recordCreationDate encoding="marc">770919</recordCreationDate>
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