TY  - BOOK
AU  - Bootwala, S.
AU  - Shikh, Uzma.
TI  - Principles of  Marketing: As per new NEP syllabus, Sem-I, 
SN  - 9789361098451
U1  - 332 23rd ed.
PY  - 2024///
CY  - Pune
PB  - Nirali prakashan
KW  - Marketing
ER  -