TY  - BOOK
AU  - Dugar, A.
AU  - Shreshtha, M.
TI  - Marketing metrics: first step towords the marketing analysis
SN  - 9788196010065
U1  - 658 23rd ed.
PY  - 2023///
CY  - Pune
PB  - KNB international
KW  - Marketing
ER  -