TY  - BOOK
AU  - Bootwala, S.
AU  - Shaikh, U.
TI  - Fundamentals of marketing management: BBA (IB), Sem-II
SN  - 9789361098529
U1  - 658 23rd ed.
PY  - 2025///
CY  - Pune
PB  - Nirali Prakashan
KW  - Finance
ER  -