TY - BOOK AU - Bootwala, Shaila. AU - Yadav, Mahendra. AU - Ghule, Padmakar. TI - Marketing research: for SY BBA (IB), (AICTE) Semester 3 SN - 9789369934492 U1 - 659 23rd Ed PY - 2025/// CY - Pune PB - Nirali prakashan KW - manegement ER -