01679cam a22002775i 4500 14038 14038 22171603 OSt 20260223140148.0 210810s2021 cau 000 0 eng 2021944844 9788196010034 22171603 eng rda AEF pcc 23rd ed. 658 GUP Gupte, Rajiv, author. 4615 Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye. Pune: Kabdwal book instrumental, c2021. 2109 Thousand Oaks : SAGE Publishing, 2021. 262 p.: 18 cm "Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"-- Provided by publisher. Brand Management 4616 Limaye, Anand, author. 4617 ddc Book 0 0 ddc 0 0 CM AEF AEF 2026-02-23 Gratis 336.00 658 GUP 11538 2026-02-23 01 336.00 2026-02-23 Book