combat strategies for Indian brands Gupte, Rajiv creator author. Limaye, Anand author. text cau Pune Kabdwal book instrumental c2021 2021 monographic eng

print

262 p.: 18 cm "Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"-- Rajiv Gupte, Anand Limaye. Brand Management 658 GUP 9788196010034 2021944844 210810 20260223140148.0 22171603 eng