01811cam a22002895i 4500999001700000001000900017003000400026005001700030008004100047010001700088020001800105035001300123040001800136042000800154082002300162100003300185245008400218260004600302263000900348264004500357300001900402520090400421650002801325700003401353942001401387952012001401  c14038d1403822171603OSt20260223140148.0210810s2021    cau           000 0 eng    a  2021944844  a9788196010034  a22171603  bengerdacAEF  apcc  223rd ed.a658bGUP1 aGupte, Rajiv,eauthor.9461510aBrand wars :bcombat strategies for Indian brands /cRajiv Gupte, Anand Limaye.  aPune:bKabdwal book instrumental,cc2021.  a2109 1aThousand Oaks :bSAGE Publishing,c2021.  a262 p.:c18 cm  a"Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"--cProvided by publisher.  aBrand Management 946161 aLimaye, Anand,eauthor.94617  2ddccBook  00102ddc40708CMaAEFbAEFd2026-02-23eGratisg336.00o658 GUPp11538r2026-02-23t01v336.00w2026-02-23yBook