TY  - BOOK
AU  - Sabnavis,Charu
TI  - #you: build your personal brand 
SN  - 9788196078102
U1  - 658 23rd ed.
PY  - 2021///
CY  - Thousand Oaks
PB  - SAGE Publications Inc
KW  - Brand Management
N2  - "Want to make a positive first impression? Yearn to have a voice at the table? Want to possess the ability to not just encash opportunities but also influence decisions? Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs to be promoted to gain visibility and recognition, and to make people take notice of 'you'"--
ER  -