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  <titleInfo>
    <title>Consumer behaviour and Insights</title>
    <subTitle>(Marketing-MM), T.Y. B. Com. Sem-V, NEP</subTitle>
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  <name type="personal">
    <namePart>Puranik, Neha S.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Bhandari, Jitendra.</namePart>
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  <name type="personal">
    <namePart>Koppal, Smita.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="text">Pune</placeTerm>
    </place>
    <publisher>Nirali Prakashan</publisher>
    <dateIssued>2026</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>176 P.: 16 cm</extent>
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  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc" edition="23rd ed.">658 PUR</classification>
  <identifier type="isbn">9789376691036</identifier>
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