TY  - BOOK
AU  - Randhir, S.
AU  - Kulkarni, N. 
TI  - Marketing environment analysis and strategies: B.B.A., Marketing management,  (MM-II), Sem-V, NEP
SN  - 9789376690329
U1  - 658 23rd ed.
PY  - 2026///
CY  - Pune
PB  - Nirali Prakashan
KW  - Marketing
ER  -