TY  - BOOK
AU  - Goyal, V.
AU  - Pathave, J.
TI  - Strategic marketing management: B.B.A., Marketing management,  (MM-12), Sem-V, NEP
SN  - 9789376691050
U1  - 658 23rd ed.
PY  - 2026///
CY  - Pune
PB  - Nirali Prakashan
KW  - Marketing
ER  -