Gupta, S. L.  <br/><br/>
Service Marketing - Concepts , Application Cases 

 - 1st 
 - New Delhi:  Galgotiya publishing Company,  2008 
 - 615 p.: 
<br/><br/><label>ISBN: </label>8185989567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM