TY  - BOOK
AU  - Gupta,S.L.
AU  - Rampal, M. K. 
TI  - Service Marketing - Concepts , Application Cases
SN  - 8185989567
U1  - 658.8 22nd ed.
PY  - 2008///
CY  - New Delhi
PB  - Galgotiya publishing Company
KW  - Marketing
KW  - Service industries--Marketing
KW  - Customer services--Marketing
ER  -