00824cam a22002534a 4500003000400000005001700004008004100021020001800062020001500080040000800095042000800103082001900111100004600130245012300176250001200299260004100311300004000352504006600392650001700458650002100475650003200496700002200528700002000550OSt20210408155747.0060303s2007    maua     b    001 0 eng    a9780070144965  a0070144966  cAEF  apcc00a659.1222bBEC1 aBelch, George E.q(George Edward),d1951-10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2007.  axxvi, 820 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 763-789) and indexes. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.1 aPurani, Keyoor.