01282cam a22003254a 4500 OSt 20210408155747.0 060303s2007 maua b 001 0 eng 9780070144965 0070144966 AEF pcc 659.1 22 BEC Belch, George E. (George Edward), 1951- 1754 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 7th ed. Boston : McGraw-Hill Irwin, c2007. xxvi, 820 p. : col. ill. ; 29 cm. Includes bibliographical references (p. 763-789) and indexes. Advertising. 1738 Sales promotion. 1484 Communication in marketing. 1755 Belch, Michael A. 1756 Purani, Keyoor. 1757 ddc BK 6084 6084 0 0 ddc 0 0 AEF AEF Cupboard 37 shelf 181 2019-03-11 Bill No.: 2008/CRB/400 295.00 659.1 BEC 688 2019-03-11 195.00 2019-03-11 BK 0 0 0 0 2019-03-11 1548 2019-03-11 2019-03-11 0 0 0 0 2019-03-11 1855 2019-03-11 2019-03-11 0 0 ddc 0 0 AEF AEF Cupboard 37 shelf 181 2019-03-11 Bill No.: 2146 dated 2010 550.00 659.1 BEC 1856 2019-03-11 550.00 2019-03-11 BK 0 0 ddc 0 0 AEF AEF Cupboard 37 shelf 181 2019-03-11 Bill No.: 2146 dated 2010 550.00 659.1 BEC 689 2021-04-08 550.00 2019-03-11 BK