Mohan, Mahendra. <br/><br/>
Advertising management: 
Concept and cases 
 - New Delhi,  McGraw Hill Higher Education,  1989 
 - 629 p.  illus.  24 cm. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH