00705cam a22002171 4500 6101 6101 OSt 20210401110206.0 790919s1962 nyua 000 0 eng 9780074517802 AEF 22nd ed. 659.1 MOH Mohan, Mahendra. 1737 Advertising management: Concept and cases New Delhi, McGraw Hill Higher Education, 1989 629 p. illus. 24 cm. Advertising Management. 1738 Lessler, Richard S., 1924- joint author. 1739 ddc BK 0 0 ddc 0 0 AEF AEF C36S180 2019-03-11 Bill No.: 2146 dated 2010 350.00 659.1 MOH 1873 2019-03-11 350.00 2019-03-11 BK