TY  - BOOK
AU  - Mohan,Mahendra
AU  - Lessler,Richard S.
TI  - Advertising management
SN  - 9780074517802
U1  - 659.1 22nd ed.
PY  - 1989///
CY  - New Delhi
PB  - McGraw Hill Higher Education
KW  - Advertising
KW  - Management
ER  -