@book{6104,
	author = {Duncan, Tom and Duncan, Tom},
	title = {Principles of advertising & IMC /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2005.},
	address = {Chicago, IL :},
	edition = {2nd ed.},
	note = {Revision of: IMC / Tom Duncan. 1st ed. 2002.}
}