00764cam a22002294a 4500003000400000005001700004008004100021020001800062040000800080082002200088100002900110245005100139246003800190250001200228260004600240300004100286440004600327500004900373504005100422650002500473700003600498OSt20210408111254.0031022s2005    ilua     b    001 0 eng    a9780070601598  cAEF00a658.8/27222bDUN1 aDuncan, Tomq(Thomas R.)10aPrinciples of advertising & IMC /cTom Duncan.3 aPrinciples of advertising and IMC  a2nd ed.  aChicago, IL :bMcGraw-Hill/Irwin,cc2005.  axxvii, 774 p. :bcol. ill. ;c29 cm. 4aThe McGraw-Hill/Irwin series in marketing  aRevision of: IMC / Tom Duncan. 1st ed. 2002.  aIncludes bibliographical references and index. 0aBranding (Marketing)1 aDuncan, Tomq(Thomas R.).tIMC.