01419cam a22003374a 4500 OSt 20210408111254.0 031022s2005 ilua b 001 0 eng 9780070601598 AEF 658.8/27 22 DUN Duncan, Tom (Thomas R.) 1761 Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC 2nd ed. Chicago, IL : McGraw-Hill/Irwin, c2005. xxvii, 774 p. : col. ill. ; 29 cm. The McGraw-Hill/Irwin series in marketing 1762 Revision of: IMC / Tom Duncan. 1st ed. 2002. Includes bibliographical references and index. Branding (Marketing) 1763 Duncan, Tom (Thomas R.). IMC. 1764 ddc BK 6104 6104 0 0 ddc 0 0 AEF AEF Cupboard 37 shelf 181 2019-03-11 Bill No.: 2146/2010 books an all 650.00 658.8/27 DUN 1876 2019-03-11 650.00 2019-03-11 BK 0 0 ddc 0 0 AEF AEF Cupboard 37 shelf 181 2019-03-11 Bill No.: 2146/2010 books an all 650.00 658.8/27 DUN 1875 2021-04-08 650.00 2019-03-11 BK