Chunawalla, S. A. <br/><br/>
Foundations of advertising   - theory and practice 

 - 7th ed. 
 - Mumbai:  Himalaya publishing house;  2010 
 - 744 p.:  illustrations;  30 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU