TY  - BOOK
AU  - Chunawalla,S.A.
AU  - Sethia, K. C. 
TI  - Foundations of advertising : - theory and practice
U1  - 659.1 22nd ed.
PY  - 2010///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - Advertising
KW  - Management
ER  -