@book{7752,
	author = {Kotler, Philip. and Keller, Kevin Lane,},
	title = {Marketing management /},
	publisher = {Pearson Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, NJ :},
	edition = {12th ed.},
	url = {https://alchetron.com/cdn/141871955093602dd3f15-ad25-4946-a2e5-0e33749f387.pdf}
}