TY - BOOK AU - Bootwala,Shaila TI - Marketing and salesmanship fundamental of marketing-II SN - 9789389533934 U1 - 301 23rd ed. PY - 2019/// CY - Pune PB - Nirali prakashan KW - Marketing KW - Commerce KW - FYBCom-- Sem-II N1 - 1. Salesmanship 2. Process of Selling 3. Rural marketing 4. Recent Trends in Marketing * Model Question Paper ER -