Bootwala, S. <br/><br/>
Principles of marketing 

 - 1st ed. 
 - Pune:  Nirali prakashan,  2019 
 - 160 p. :  21 cm 
<br/><br/>1. concepts and functions of marketing<br/>2.  Marketing environment and marketing segmentation<br/>3. Constituents of the marketing mix<br/>4. Classification and type of matrix<br/> 
<br/><br/><label>ISBN: </label>9789389686654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce-- management-- marketing<br/>FYBBA--Sem-II
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAW