Bootwala, S. creator text xxu Pune Nirali prakashan 2019 1st ed. monographic eng

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160 p. : 21 cm 1. concepts and functions of marketing 2. Marketing environment and marketing segmentation 3. Constituents of the marketing mix 4. Classification and type of matrix Commerce-- management-- marketing FYBBA--Sem-II 658.8 LAW 9789389686654 200303 20200303112433.0