TY  - BOOK
AU  - Bootwala,S.
TI  - Principles of marketing
SN  - 9789389686654
U1  - 658.8 23rd ed.
PY  - 2019///
CY  - Pune
PB  - Nirali prakashan
KW  - Commerce-- management-- marketing
KW  - FYBBA--Sem-II
N1  - 1. concepts and functions of marketing
2.  Marketing environment and marketing segmentation
3. Constituents of the marketing mix
4. Classification and type of matrix

ER  -